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Automation
Tracking search rankings and AI Overviews without an agency
The monthly agency deck lands, forty keywords are green, and somebody in the room asks the question the deck cannot answer: when a buyer asks ChatGPT or Gemini who does this work in Sydney, do we come up? Ranking well…
An AI blog pipeline with a human editor: how this post was made
This post was drafted by a machine. A person read it, changed things, and merged it before you saw it. Since we spend this series describing how other organisations should apply AI to marketing work, it seemed…
#ai-content#content-marketing#editorial-workflow#automation#transparency
The robot that chases people: automated reminders, stale quotes and follow-ups
Most operations teams have a version of the same list. Quotes sent three weeks ago with no answer. A job waiting on a client document since before the last public holiday. A renewal that needed a conversation in June…
Reconciling timesheets, leave and payroll automatically
Most Australian businesses under a few hundred staff run payroll across at least three systems that never talk properly: a form or email where leave gets requested, a timesheet system where hours get captured, and an…
Building a daily AI digest of global health news
Most health IT managers I talk to have the same low-grade problem. There is a folder of newsletters they meant to read, a couple of industry sites they check when things are quiet, and a vague worry that something…