Marketing
September 7, 2015
Predictive Analytics, a solution to knowing your Marketing ROI
There is an old adage in marketing that goes "Half the money that I spend in advertising is wasted; the trouble is, I don't know which half". This has often been attributed to department store magnate and father of modern advertising John Wanamaker. ...
#centazio#machine-learning#marketing#predictive-analytics#roi
August 19, 2026
Is ChatGPT recommending you? Measuring your visibility to AI assistants
Someone looking for a Sydney software partner used to open Google. A fair number of them now open ChatGPT, Claude or Perplexity and type something close to "best custom software company in Sydney", then work from whatever list comes back. OpenAI's ow ...
#generative-engine-optimisation#answer-engine-optimisation#ai-search#marketing-measurement#seo
August 19, 2026
Practical AI in Marketing: the series
A few years ago, someone looking for an integration partner in Sydney typed a phrase into Google, scanned ten blue links and clicked two or three. Now a decent share of that same research happens inside ChatGPT or Claude, and Google itself often answ ...
#ai-search#content-operations#marketing-automation#generative-engine-optimisation
August 26, 2026
An AI blog pipeline with a human editor: how this post was made
This post was drafted by a machine. A person read it, changed things, and merged it before you saw it. Since we spend this series describing how other organisations should apply AI to marketing work, it seemed reasonable to open up the pipeline that ...
#ai-content#content-marketing#editorial-workflow#automation#transparency