Google Ads

Marco Tapia

September 9, 2026

Ad spend guardrails: automated Google Ads reporting and anomaly alerts

Most organisations we work with have alerts on cloud spend. If an AWS account jumps 30% overnight, someone gets paged. The same organisation will spend a comparable amount on Google Ads and review it once a month, in a meeting, from a deck built by t ...

#google-ads#marketing-automation#anomaly-detection#llm#reporting

in artificial-intelligence marketing