All articles/Tag
Marketing Automation
Ad spend guardrails: automated Google Ads reporting and anomaly alerts
Most organisations we work with have alerts on cloud spend. If an AWS account jumps 30% overnight, someone gets paged. The same organisation will spend a comparable amount on Google Ads and review it once a month, in a…
#google-ads#marketing-automation#anomaly-detection#llm#reporting
Practical AI in Marketing: the series
A few years ago, someone looking for an integration partner in Sydney typed a phrase into Google, scanned ten blue links and clicked two or three. Now a decent share of that same research happens inside ChatGPT or…
#ai-search#content-operations#marketing-automation#generative-engine-optimisation