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Marketing Automation
Ad spend guardrails: automated Google Ads reporting and anomaly alerts
A daily read-only Google Ads report with anomaly alerts on runaway spend and dead campaigns, plus an LLM summary owners read. Architecture, costs and limits.
#google-ads#marketing-automation#anomaly-detection#llm#reporting
Practical AI in Marketing: the series
A series on AI in marketing for Australian IT managers: assistant visibility, content pipelines with human editors, and marketing ops automation we run ourselves.
#ai-search#content-operations#marketing-automation#generative-engine-optimisation