Generative Engine-optimisation
August 19, 2026
Is ChatGPT recommending you? Measuring your visibility to AI assistants
Someone looking for a Sydney software partner used to open Google. A fair number of them now open ChatGPT, Claude or Perplexity and type something close to "best custom software company in Sydney", then work from whatever list comes back. OpenAI's ow ...
#generative-engine-optimisation#answer-engine-optimisation#ai-search#marketing-measurement#seo
August 19, 2026
Practical AI in Marketing: the series
A few years ago, someone looking for an integration partner in Sydney typed a phrase into Google, scanned ten blue links and clicked two or three. Now a decent share of that same research happens inside ChatGPT or Claude, and Google itself often answ ...
#ai-search#content-operations#marketing-automation#generative-engine-optimisation