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Marco Tapia
Matter intake, conflict checks and entity resolution
New enquiries reach a law firm as emails, web forms and phone notes typed up by reception. Before anyone opens a matter, someone has to work out who every party is and whether the firm has acted for or against any of…
#matter-intake#conflict-checks#entity-resolution#practice-management#llm
A research assistant grounded in your own precedents and knowledge
A senior associate wants to know how the firm usually drafts a limitation of liability clause for a software supply agreement. The answer is in the firm somewhere, either in the precedent bank or in a file note a…
#retrieval-augmented-generation#legal-technology#knowledge-management#access-control#law-firms
Contract review and clause extraction: what AI can and can't do
The first AI idea most firms have is to paste a contract into a chat window and ask what's wrong with it. The output reads well. It names a few issues, sounds confident, and gives a partner no way to tell whether the…
#contract-review#clause-extraction#legal-tech#llm#document-automation
Practical AI for Law Firms: the series
Most of what law firms hear about AI sits at one of two extremes. Either the technology is about to replace junior lawyers, or it is a liability waiting to happen because a court somewhere sanctioned a practitioner for…
#legal-technology#document-review#legal-research#confidentiality#automation
Listening at scale: monitoring industry forums and communities with AI
Most listening set-ups I see at Australian mid-market companies are a saved search and a daily email digest. That catches press mentions and misses almost everything that happens in the communities where your buyers ask…
#social-listening#community-marketing#brand-monitoring#llm-classification#content-strategy
Ad spend guardrails: automated Google Ads reporting and anomaly alerts
Most organisations we work with have alerts on cloud spend. If an AWS account jumps 30% overnight, someone gets paged. The same organisation will spend a comparable amount on Google Ads and review it once a month, in a…
#google-ads#marketing-automation#anomaly-detection#llm#reporting