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AI Search
Tracking search rankings and AI Overviews without an agency
The monthly agency deck lands, forty keywords are green, and somebody in the room asks the question the deck cannot answer: when a buyer asks ChatGPT or Gemini who does this work in Sydney, do we come up? Ranking well…
Is ChatGPT recommending you? Measuring your visibility to AI assistants
Someone looking for a Sydney software partner used to open Google. A fair number of them now open ChatGPT, Claude or Perplexity and type something close to "best custom software company in Sydney", then work from…
#generative-engine-optimisation#answer-engine-optimisation#ai-search#marketing-measurement#seo
Practical AI in Marketing: the series
A few years ago, someone looking for an integration partner in Sydney typed a phrase into Google, scanned ten blue links and clicked two or three. Now a decent share of that same research happens inside ChatGPT or…
#ai-search#content-operations#marketing-automation#generative-engine-optimisation