Software, AI and IT insights
Writing from PicNet's engineers on AI, software, cloud and the systems Australian organisations run on.
Predictive Analytics, a solution to knowing your Marketing ROI
There is an old adage in marketing that goes "Half the money that I spend in advertising is wasted; the trouble is, I don't know which half". This has often been attributed to department store magnate and father of…
#centazio#machine-learning#marketing#predictive-analytics#roi
Productivity and the impact of the digital revolution - who is right who is wrong?
Much has been said about the power of technology to improve productivity. It appears obvious to most that when a new technological innovation, system or fancy gadget is introduced some positive impact on productivity is…
PredictBench successfully predicts product classifications for one of the world's largest ecommerce and FMCG companies
As any large FMCG (CPG) is aware, classifying products correctly is critical to having good analytics capabilities. It is also clear to any global organisation that this is a surprisingly difficult task to achieve. Most…
Productivity improvements using Predictive Analytics
Improving productivity is the holy grail of most strategist and business executives. In order to sustain a high standard of living, productivity must be constantly improved. There are numerous ways to increase…
Motion: Social media addiction is a productivity killer
A - For the motion John Boitnott (inc.com) goes to say: "Social media updates are similar to eating French fries. If you're like most people, you can't have just one." Furthermore he says: "social media addiction is a…
Are we getting poorer? Our productivity numbers indicate so.
I began to study and write about Productivity back in 2011 at the pick of the mining boom in Australia. Although our national wealth increased during that time, our productivity has been declining from even earlier than…