Centazio
September 7, 2015
Predictive Analytics, a solution to knowing your Marketing ROI
There is an old adage in marketing that goes "Half the money that I spend in advertising is wasted; the trouble is, I don't know which half". This has often been attributed to department store magnate and father of modern advertising John Wanamaker. ...
#centazio#machine-learning#marketing#predictive-analytics#roi
August 3, 2026
Where deterministic matching ends: cleaning and matching patient records with AI
Every organisation that runs more than one system eventually holds the same person several times over. A referral arrives with a shortened first name and no date of birth. The patient administration system has them at their old address. The billing s ...
#entity-resolution#data-integration#centazio#master-data#fhir