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Artificial Intelligence
Is ChatGPT recommending you? Measuring your visibility to AI assistants
Someone looking for a Sydney software partner used to open Google. A fair number of them now open ChatGPT, Claude or Perplexity and type something close to "best custom software company in Sydney", then work from…
#generative-engine-optimisation#answer-engine-optimisation#ai-search#marketing-measurement#seo
Practical AI in Marketing: the series
A few years ago, someone looking for an integration partner in Sydney typed a phrase into Google, scanned ten blue links and clicked two or three. Now a decent share of that same research happens inside ChatGPT or…
#ai-search#content-operations#marketing-automation#generative-engine-optimisation
Practical AI in Business Operations: the series
Most of the AI conversation in Australian business is about the big swing: the customer-facing assistant, the strategy deck, the platform decision that takes a year to unwind if it goes wrong. This series is about the…
#business-automation#back-office#workflow-automation#ai-adoption#operations
Reconciling timesheets, leave and payroll automatically
Most Australian businesses under a few hundred staff run payroll across at least three systems that never talk properly: a form or email where leave gets requested, a timesheet system where hours get captured, and an…
Ransomware early warning: watching leak sites for your name, your clients and your suppliers
On 13 August the Clop ransomware group posted claims naming Shell and Philips, and both companies confirmed they had experienced a security incident once the claims were reported (NL Times). Philips called it an…
#ransomware#threat-intelligence#incident-response#supply-chain#notifiable-data-breaches
An LLM-triaged SIEM: reviewing thousands of security events a day with a small team
Most health providers we talk to have the same shape of problem. Log sources everywhere, a security budget that funds part of one person's week, and an alert console nobody has opened since the fortnight after it was…