Consumers are increasingly price conscious and online marketing has broadened the options for marketing investment.
Maximising ROI of marketing spend is becoming increasingly important.
In the past, CMOs have relied on gut feeling to make investment decisions. As businesses get more sophisticated at using data, CEOS are demanding ROI evidence before investing.
With so many channels available, the growing number of digital options and the difficulty in tracking the entire funnel all the way down to the sale, marketing ROI is notoriously hard to calculate and report. Even harder, is to predict the ROI of a future campaign.
Machine Learning is used to calculate the ROMI of past campaigns, build mathematical models and then make recommendations on future campaigns based on predicted ROMI.
Centazio uses computer algorithms to learn from historical data, build mathematical models and make predictions.
Models are not programmed by humans but built by the learning algorithms of Centazio.
Every business is different. We develop systems to collect and integrate your data from multiple sources including sales, marketing spend and other internal or external sources that provide useful data.
Centazio is cloud based, SaaS (no hardware needed), no lock in contracts. Total flexibility.