Predictive Analytics, a solution to knowing your Marketing ROI

There is an old adage in marketing that goes “Half the money that I spend in advertising is wasted; the trouble is, I don’t know which half”. This has often been attributed to department store magnate and father of modern advertising John Wanamaker. William Lever of Unilever fame also said something very similar. These two […] Read more

Fluent python interface for Machine Learning

I often say that Machine Learning is like programming in the 60s, you prepare your program, double check everything, hand in your punch cards to the IBM operator, go home and wait.  And just like back then, if you had a bug in your code it would mean a huge amount of wasted time.  Sometimes […] Read more

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